Social Content · Lumen · 2025
Lumen — Eyewear Drop
A 14-day social rollout for a limited eyewear capsule — 36 deliverables, one consistent visual world.
- Client
- Lumen
- Year
- 2025
- Category
- Social Content
- Scope
- 3 deliverables
A two-week capsule needed two weeks of imagery — and one visual story tying it all together. We built it around six AI-generated muses and three locations that each carried a different mood.
Casting came first. We sketched six archetypes that mirrored Lumen's customer base, then generated and refined each muse until they felt like real people you might recognize from a film.
Each muse was photographed in three locations — desert, coast, and atelier — for a continuous multi-week story. Posts were sequenced so the rollout felt like an unfolding film, not a series of unrelated tiles.
Gallery
Process
- 01
Casting
Six AI-generated muses chosen to mirror the brand's archetypes.
- 02
Series
Each muse photographed in three locations — desert, coast, and atelier — for a cohesive multi-week story.
- 03
Sequencing
Posts ordered to read as a film, with paid spots threaded between organic moments.
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