Product Visuals · Verdant Co. · 2025
Verdant — Skincare Launch
Botanical product story for a clean-skincare debut — twenty hero visuals across paid, organic, and PR.
- Client
- Verdant Co.
- Year
- 2025
- Category
- Product Visuals
- Scope
- 4 deliverables
Verdant launched in five markets simultaneously and needed a single visual world that would hold up across every channel — from a New York subway billboard to a Pinterest pin saved at 2am.
The brand had a beautiful bottle and almost no imagery. We trained a small custom model on the bottle's geometry, label kerning, and brand color so that every generation produced a consistent product across hundreds of variations.
From there, art direction took over. We built three editorial 'rooms' — a sun-warmed kitchen, a tiled bathroom, a marble vanity — and shot the product in each one with the same lighting language across all twenty hero stills.
The launch performed 38% above the brand's paid-media benchmarks in week one, and the imagery has since been picked up by two retail partners for in-store display.
Gallery
Process
- 01
Direction
Editorial direction inspired by Kinfolk and early-2000s minimalism.
- 02
Generation
Custom-trained model on the brand's bottle geometry and label typography for absolute consistency.
- 03
Finish
Color-graded in Capture One with subtle film grain to soften the AI signature.
- 04
Roll-out
Hand-off package included naming conventions, alt-text, and channel-specific crops.
We launched in five markets without flying anywhere. The imagery did the heavy lifting.
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