Editorial · Mara Restaurant · 2024
Mara — Menu Imagery
Seasonal menu imagery for a Michelin-listed restaurant — moody, painterly, and impossibly precise.
- Client
- Mara Restaurant
- Year
- 2024
- Category
- Editorial
- Scope
- 3 deliverables
A chef who treats his menu like a poem doesn't want a food photographer. He wants a painter. We answered with eighteen still lifes in the style of seventeenth-century Dutch masters.
We spent a day in the kitchen with the chef, tasting each course and writing notes on what each dish needed to feel like — not look like. Those notes became the prompts.
Eighteen plates were generated as still lifes, then printed at A2 and used both on the menu and as a small exhibition in the restaurant's entryway.
Gallery
Process
- 01
Tasting
Spent a day with the chef to translate flavor notes into visual cues.
- 02
Plating
Each dish was generated as a still life in the style of 17th century Dutch painters.
- 03
Print
Final prints color-corrected for the restaurant's warm lighting.
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